
Passion to Profit course
Unlock Your Inner Entrepreneur, Discover Your Passion & Turn It Into Profit with an Automated Online Revenue Source
The Ultimate Guide to creating Automated Online Income: Real-World Examples of passions turning into profits

Download Your FREE "Passion Discovery Worksheet"
This free guide will help you uncover hidden passions you never knew you had and transform them into profitable online businesses. It's time to break free from the limitations of traditional employment and create a life you truly love.
Tired of trading your time for money?
Imagine a life where you're making automated revenue from your passions. This step by step course will help you uncover hidden passions and transform them into profitable online automated revenue generating businesses.
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Uncover skills, interests, and hobbies you never knew you could monetize.
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Discover online business models like courses, digital products, and memberships. Learn step by step how to implement, manage and scale your business.
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Find out if there's a market for your unique offering and understand what your customers / audience are asking for.
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Create a simple plan to turn your passion into a reality. From concept to creation, implementation and launch, this course gives you everything you need to take your idea to market.
your passion is your key to success
Have you ever felt a nagging sense that you were meant for more? Like there's a hidden purpose waiting to be discovered, a path that ignites your soul and fuels your days with excitement?
What if I told you the key to unlocking your dreams, achieving time freedom, and experiencing true success lies within you? Deep down, nestled amongst your passions – those activities that make time melt away and leave you feeling completely absorbed – lies the potential to build a fulfilling and profitable business.
I'm Shay, founder of Marigold Branding and your guide on the "Passion to Profit" course. Early on in my career, I stumbled upon a powerful truth: passion is the secret to success. In my 20’s. I had a deep love for photography and travel. Before I knew it, I was a freelance photographer jet-setting across the globe, capturing images for leading companies and non-profits. I was living my dream, making a great living, and it never felt like work at all.
As my life goals shifted, so did my passions. When I craved a change and the desire to start a family, I tapped into another creative wellspring – painting and textile design. With just a laptop and the power of online learning (think YouTube tutorials!), I launched a successful textile line, "Bunglo," that graced the shelves of renowned retailers like Neiman Marcus, Bloomingdales, and Anthropologie. And my travel photos, sold out at Anthropologie in 24 hours, connecting one passion to the next. My vision was to build and then sell the business within 10 years, which I proudly achieved in 2024.
The entrepreneurial spirit never truly sleeps. As I transitioned from Bunglo, I reconnected with another burning passion: helping others. Witnessing the spark in the eyes of friends who asked, "How do I start a business?" or "What if I could work for myself?" ignited a fire within me. "I wish I could work for myself, but I don't know what I'd do," was a common refrain. That's why I channeled my passion into building a branding agency, helping individuals step into their entrepreneurial power and craft compelling brands and websites that convert. This venture thrived, reaching six figures within the first year and scaling ever since.
The most significant reward, however, has been the time freedom I've intentionally cultivated. Imagine the flexibility to be present for your child's weekly field trips, working just a few hours a day, or embarking on month-long vacations – all while maintaining a thriving business and a comfortable lifestyle. This is the reality I've created for myself, and it's all thanks to aligning my passions with purpose. This didn’t happen on accident, it was a blueprint I created for myself, that I’m eager to share with anyone who wants more in life, feels burnt out and wants to explore more ways to create automated revenue.
Through my experiences, I've learned a profound truth: true success isn't about chasing big lofty goals, it's about igniting the spark within. Many people start with desired outcomes, neglecting the crucial foundation – discovering their mission rooted in passion. Your life will evolve, your passions will shift, and the exciting part of life, is you can apply these changes to fuel new areas of your life. The Passion to Profit course can be used again, and again, to support where you are currently at within your own journey.
"Passion to Profit" is your roadmap to unlocking that potential. This course will guide you on a journey of self-discovery, helping you unearth your passions and translate them into a thriving business venture.
Who Is This Course For?
Aspiring entrepreneurs with a business idea seeking direction: If you have a business idea but feel overwhelmed or uncertain about how to bring it to life, this course will provide you with the roadmap and guidance you need.
Individuals eager to start but unsure how to launch: Are you passionate about something but unsure how to translate that passion into a profitable venture? This course will help you explore different business models and identify the best path forward.
Burnt out entrepreneurs: No matter your field, you can learn how to add an automated online revenue stream and leverage your unique talents and expertise to build a thriving online business.
Stay-at-home parents seeking flexible income streams: This course provides a framework for building a business around your existing commitments, allowing you to earn income while maintaining a flexible schedule.
Individuals seeking a career change: If you're looking to escape the 9-to-5 grind and pursue a more fulfilling career path, this course will provide you with the tools and inspiration to make your entrepreneurial dreams a reality.
Anyone who wants to learn new skills and explore their entrepreneurial potential: Even if you don't have a specific business idea in mind, this course will empower you with the knowledge and confidence to explore your passions and identify new opportunities.

The Future of Business
With the rise of AI and e-commerce, businesses are evolving rapidly:
AI Opportunities: Personalized marketing strategies and operational efficiency.
E-commerce Growth: Global sales projected to hit $6.5 trillion by 2024.
Online Hustles: A 2023 survey revealed 39% of Americans have a side hustle, with many earning significant additional income.
Now is the time to create a sustainable, scalable online business.
Inside the "Passion to Profit" Course
1. Uncover Your Hidden Passions:
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Engaging exercises designed to help you delve deep and uncover hidden talents, interests, and skills you never knew you could monetize.
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Unique prompts and activities to spark unexpected ideas and ignite your entrepreneurial spirit.
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Find clarity in who your audience is and what they’re asking for. This can be surprising! For example, say you’re a photographer - you may discover your audience is actually photographers rather than clients, and that is who you could provide an offer to.
2. Build Your Profitable Foundation:
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Explore a variety of online business models, including online courses, digital products, memberships, coaching, and more.
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Learn to define your ideal client, understand their needs, and tailor your offerings to their specific desires.
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Gain insights into your competition and identify your unique selling proposition (USP).
3. Create Your Signature Offer:
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Learn to package your knowledge and expertise into compelling online products, such as courses, ebooks, workbooks, and membership sites.
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Discover effective pricing strategies to maximize profitability while remaining competitive.
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Learn to create a high-converting sales funnel, including a compelling lead magnet (like a free workbook or checklist), an email sequence to nurture leads, and a persuasive sales page.
4. Build Your Online Presence:
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Learn how to build a professional website using Squarespace that effectively showcases your brand and converts visitors into customers.
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Discover effective strategies for building a strong online presence and engaging with your target audience on social media platforms.
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Learn to create high-quality content (blog posts, videos, social media posts) that resonates with your audience and establishes you as an authority in your niche.
5. Launch & Scale Your Business:
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A step-by-step guide to plan and execute a successful product launch, including pre-launch strategies, launch day activities, and post-launch marketing.
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Learn to build an email list, create engaging email campaigns, and automate your marketing efforts.
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Explore paid advertising options such as social media ads and Google Ads to reach a wider audience and accelerate your growth.
BONUS: Leveraging AI for Business Growth:
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Overcome writer's block and brainstorm engaging content for your blog, social media, and marketing materials.
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Draft compelling website copy, email subject lines, and social media captions.
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Use AI to automate repetitive tasks such as scheduling social media posts, analyzing customer data, and providing basic customer support.
Student Love
“Everything Shay puts energy to comes to life. She has a beautiful way of articulating concepts. Shay is a creative visionary. The greatest thing is when I speak with her about my business, I feel seen and respected. I have worked with agencies before who were too pushy, and I feel as though she really trusts what I am saying around my intuition. Shay’s design style/vibe is inspirational, visionary, magical, cool and practical.” — Megan
“A visionary who shows up and leads by example. A master in the craft of business, design and entrepreneurship. Her strengths are teaching and leading by example. Its evident she’s actually done all the work, and not just learned about it. Shay is calm and empowering nature making the branding process feel easy and graceful.”
— Joia
“Shay is a magical being. Her style of branding and web design process feels natural, supportive and leaves space for discussion and open conversation. She’s very feminine in her approach with being inclusive and nurturing. Her strengths are her knowledge, personal experience and the light way in which she delivers her messages and work.”
— Veronica
FAQS
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The class is available from the moment you sign up, there is no official start date and is rolling based on when you enroll.
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Shay will be available via email for questions throughout your course journey!
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The course is hosted on through my website, upon signing up you’ll receive instant access to everything you need to get started!
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There is no guarantee that your business will ‘work’, but we can guarantee that the information provided will give you everything you need to start your business and launch. If you’ve completed all steps of the course and can share with us what you have created, and still not happy with the results, we will 100% guarantee your enrollment fee.
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In the course, we walk you through each step of starting your course and launching, you’ll have everything you need to learn along the way!
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You don’t need a business currently to start. You can start with an idea or start the course without an idea and you’ll be guided in a series of steps to find a an automated business idea that works for you!
If you do have a business currently, you can add this on to your business in many capacities.
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The estimated time to come up with your idea, create your website, marketing materials and automated revenue source truly depends on your idea and goals. Starting at 20+ hours you can have a solidified business ready to launch but the time investment can go upwards depending on what you plan to offer such as a course vs a course and a subscription for example. The course is self paced and will be there to support your timeline.
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It’s hard to say without know the specific business, audience and goals. For reference, courses can be anywhere from $30 - $5000 and pdf libraries can sell items ranging from $10 - hundreds. I’ve had clients make $60K a month to $125K a month on courses, and $10-20K on subscriptions. It depends on your ad budgets, existing audience and your dedication to building buzz around your offering, all of which we’ll share more about with resources in the course!
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The format in 6 modules, providing you step by step videos, workbooks and education.

Are you ready to live a life fueled by passion and purpose?
Join me in "Passion to Profit" and start cultivating the dream business you deserve today!
Introducing “Passion to Profit: Cultivating Your Dream Business” A self-paced digital course, inspired by the marigold—a symbol of passion and creativity—designed to guide you through the entrepreneurial process, likening business development to nurturing a garden from seed to full bloom.